Are you struggling to keep up with your website, blogs, and social media content? If yes, then it’s time to hire a content marketing consultant for your site. Let me tell you that content marketing consultant not only helps you in managing your content on the website but also helps you with inbound marketing strategy. Therefore, a marketing consultant is an independent contractor hired to increase business brand awareness through various marketing campaigns and strategies.
There is no surprise that Google receives 100 billion queries per month. This increases the need for a marketing consultant in the online community. However, there are people who don’t know how exactly to approach or hire the best content marketing consultant.
This guide is for you because here you will learn about the important tips to hire the best content marketing strategy in 2020.
Let’s make a start.
- Should have knowledge of content not just writing
Knowledge is a big concern when hiring the content marketing consultant. It is because there would be many candidates who might come from creative writing, fiction, journalism. These might be competent writers; they may not understand the ins and outs of creating online content. However, the areas of interest and expertise can include:
- Visual content
- Content user experience
- Marketing strategy
These are some of the key areas in which content marketing consultants should have great knowledge.
- Marketing experience
Experience counts everything. The more experience you have in a particular field, the more you’ll be recognized. Therefore, before you hire a content marketing consultant you must see their experience in the marketing field. You can check their past work, performance, the industry they worked with, and much more. This is the right approach to hire a content marketing consultant.
- Make an estimated budget
This is a very important point to consider before you hire a content marketing consultant. When you establish a budget in your mind, you actually make it easy for you to interview content marketing consultant. It’s very important for you to know how much you want to spend. Keep one thing in mind “you spend money to make money” but if the consultant doesn’t tell you how you can make money then you need to keep looking.
- Review the website
Before you hire a consultant, make sure you review the website of the consultants you want to hire. Most people make a mistake is they don’t check the website carefully because the consultant works in the same field. You should not make this mistake otherwise you will end up hiring a wrong content marketing consultant for your website. Any consultant is worth it if he has a quality website. This becomes easy to navigate and features a strong portfolio. Make sure to see the testimonials on the website also.
- Examine your needs
If you want to hire a consultant, you need to examine your marketing needs first. You should ask questions to yourself. Is your social media presence necessary? What about your target audience? Is SEO your first priority? Should you build an email campaign? There are many more questions you can ask yourself but above are the basics one. This becomes a good approach if you want to hire a content marketing consultant.
- Beware of red flags
Guys this is the important point to consider. If you’re serious about hiring a content marketing consultant then you must make a long-term contract. When you make a long-term contract with your consultant, it shows the quality of work, results, and personality. It makes you feel like you are working with an honest and well-established consultant. You must evaluate their portfolio, client case studies, and philosophy on content marketing carefully before you sign the contract.
As a marketer, have you ever dreamed of getting thousands of lead generation to your site? No matter how much you dreamed and how many efforts you put in, but there is something which doesn’t go the way you want. But one question most marketers ask is how to represent content before an audience that can generate more qualified leads? The answer they get is more use of ‘gated content.’ In case you don’t know let me tell you that gated content is the most important tool to get lead to the website. So before I talk about the strategy to use gated content for your website. Let me introduce the gated content definition below.
How to write Gated content?
Gated contents are the types of content that ask users or readers to submit their contact details for getting full access to the piece of content. Most marketers use gated content to generate quality leads by providing prospects with valuable information in exchange for their name, email address, contact information and industry title. As per the study, almost 80% of B2B content marketing assets are gated.
The examples of gated content are ebooks, product demos, case studies, videos, or white paper. Therefore, gating content asks users to fill out the form to get access to valuable content.
Let’s see how you can use gated content for your business.
Best Tips For “Gated Content Best Practices“
· #Produce your content
The very first step in using gated content is to create content. Before you create content on a particular topic make sure you have enough data collected with you. After research, you can create content that is relevant to your target audience, actionable tips that readers can use, and the content that is valuable in the eyes of your audience. If you produce content with this strategy, then I’m sure you will end up creating good content for your users.
· #Creation of landing pages
The next step here is to create landing pages for your site gated content. The landing pages actually convince your visitors to fill-up the form to receive a freebie. So how do you create landing pages? The method is very simple- first you need to create a compelling headline then write an engaging copy and finally a winning call to action. With this process, you will end up creating good landing pages for your site.
· #Examine how leads will access to your content
Now in third process, you need to decide how you will deliver the gated content to your visitors. This is very simple, you can do this by using email attachments, links, immediate link to download on the website, and a new tab/window open with the content ready to view. This is the simple process as your leads will find ways to access your content.
· #Always keep a track of conversion
This is the final step of the process, I would say. So once you’re done with creating a gated content campaign. Now you need to monitor to see it how it’s working. Maybe you might change your content headlines to get more qualified leads. Or examine the type of content you chose for your audience is worth capturing leads or not. Furthermore, you can use tools like Google Analytics and email marketing to see what’s happening throughout your campaign.
Guys, I would only say if you want to generate more quality leads to your website then you should follow the process mentioned above. With this process and guide, you will surely get qualified leads to your site. Content gating is very crucial for generating leads that you need to grow your business in the long run. Through gated content, you will get a lot of information about your visitors and users. Also, you can contact them in the future to get in touch with your business’s products and services.
Content marketing is becoming the best way to enhance your marketing in the digital world. You can grow it worldwide if you want to establish a career in digital marketing. And it is only possible if you hire a content marketing consultant to build your marketing. Make sure to adopt the tips I have explained in this article. With this approach, you will be able to hire the best content marketing consultant for you. I hope this guide will help you making gated content and how to use them effectively on your website. Kindly comment below to let us know how you find this article till then